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1 handle advertising
Экономика: регулировать рекламу -
2 to handle advertising
English-russian dctionary of contemporary Economics > to handle advertising
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3 to handle advertising
English-russian dctionary of diplomacy > to handle advertising
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4 advertising
nреклама; рекламирование
- advance advertising
- auxiliary advertising
- bank advertising
- billboard advertising
- black-and-white advertising
- broadcast advertising
- cinema advertising
- classified advertising
- colour advertising
- combined advertising
- commercial advertising
- commodity advertising
- consumer advertising
- cooperative advertising
- corporate advertising
- coupon advertising
- current advertising
- decent advertising
- direct advertising
- direct-mail advertising
- display advertising
- domestic advertising
- electrical advertising
- export advertising
- farm advertising
- film advertising
- follow-up advertising
- graphic advertising
- illuminated advertising
- indirect advertising
- individual advertising
- industrial advertising
- informational advertising
- informative advertising
- inside-the-store advertising
- international advertising
- joint advertising
- keyed advertising
- legal advertising
- local advertising
- long-term advertising
- low-pressure advertising
- magazine advertising
- mail-order advertising
- mass advertising
- media advertising
- misleading advertising
- national advertising
- newspaper advertising
- outdoor advertising
- package advertising
- patent advertising
- persuasive advertising
- point-of-purchase advertising
- point-of-sale advertising
- poster advertising
- press advertising
- prestige advertising
- prestigious advertising
- product advertising
- professional advertising
- promotional advertising
- radio advertising
- regional advertising
- regular advertising
- retail advertising
- sales advertising
- scheduled advertising
- screen advertising
- seasonal advertising
- semi-display advertising
- short-term advertising
- slide advertising
- specialty advertising
- street advertising
- subliminal advertising
- trade advertising
- transit advertising
- transport advertising
- TV advertising
- advertising of goods
- advertising on difficult marketing
- advertising to business
- arrange advertising
- do advertising
- finance advertising
- handle advertising
- promote advertisingEnglish-russian dctionary of contemporary Economics > advertising
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5 advertising
реклама; рекламирование• -
6 регулировать рекламу
Economy: handle advertisingУниверсальный русско-английский словарь > регулировать рекламу
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7 верёвочная ручка
Advertising: cord handle -
8 truco
m.1 trick (trampa, engaño).un truco de magia a magic trick2 knack.el truco está en saber no dejarlo demasiado tiempo en el horno the secret is not to leave it in the oven for too longpillarle el truco (a algo) to get the knack (of something)tiene truco there's a knack to itno tiene truco there's nothing to ittruco publicitario advertising gimmickpres.indicat.1st person singular (yo) present indicative of spanish verb: trucar.* * *1 (ardid) trick2 (fotográfico) trick effect, trick camera shot3 (tranquillo) knack\coger el truco a algo familiar to get the knack of something, get the hang of somethingtener truco to be trickytruco publicitario advertising stunt, advertising gimmick* * *noun m.* * *SM1) (=ardid) trick, dodge; (Cine) trick effect, piece of trick photographycoger el truco a algn — to see how sb works a trick, catch on to sb's little game
2) (=habilidad) knackcoger el truco — to get the knack, get the hang of it, catch on
4) Cono Sur (Naipes) popular card game* * *masculino trickel truco está en... — the trick o secret is...
* * *= gimmick, trick, stunt, subterfuge, peccadillo [peccadilloes, -pl.], work-around [workaround], sleight-of-hand, gaff, wheeze.Ex. Many outreach efforts foundered because they were primarily public relations gimmicks aimed at changing the public rather than the library.Ex. But if variable-length keys are not supported by a data base, various tricks are often necessary to provide access to the library data which has inherently variable-length keys.Ex. People think that that this is just a stunt to generate more traffic to a lamely performing Web site.Ex. Citing authors' names in references can cause great difficulties, as ghosts, subterfuges, and collaborative teamwork may often obscure the true begetters of published works.Ex. On the surface level, intermediaries use their mastery (knowledge and competence) of IR systems -- their contents, techniques, peccadilloes -- not mastered by users.Ex. Obviously, the work-around is to cut-and-paste this into the end of the document, but why did this happen in the first place?.Ex. This volume tellingly reveals the many negotiations, improvisations, sleights-of-hand, and slipknots that were a part of the crafting of Hitchcock's films.Ex. There are magicians that choose not to work with gaffs of any type because they want to take magic in new directions.Ex. Last year's profits were more than halved, so the company has come up with a clever wheeze.----* aprender los trucos del oficio = learn + the ropes.* caja de trucos = box of tricks.* cogerle el truco a Algo = get + the hang of.* encontrarle el truco a Algo = have + a handle on, get + a handle on.* trato o truco = trick or treat.* truco del oficio = trade trick, trick of the trade.* truco de magia = conjuring trick.* truco para ligar = chat-up line.* trucos = bag of tricks, gimmickry, tips and tricks.* trucos del oficio = tips of the trade.* * *masculino trickel truco está en... — the trick o secret is...
* * *= gimmick, trick, stunt, subterfuge, peccadillo [peccadilloes, -pl.], work-around [workaround], sleight-of-hand, gaff, wheeze.Ex: Many outreach efforts foundered because they were primarily public relations gimmicks aimed at changing the public rather than the library.
Ex: But if variable-length keys are not supported by a data base, various tricks are often necessary to provide access to the library data which has inherently variable-length keys.Ex: People think that that this is just a stunt to generate more traffic to a lamely performing Web site.Ex: Citing authors' names in references can cause great difficulties, as ghosts, subterfuges, and collaborative teamwork may often obscure the true begetters of published works.Ex: On the surface level, intermediaries use their mastery (knowledge and competence) of IR systems -- their contents, techniques, peccadilloes -- not mastered by users.Ex: Obviously, the work-around is to cut-and-paste this into the end of the document, but why did this happen in the first place?.Ex: This volume tellingly reveals the many negotiations, improvisations, sleights-of-hand, and slipknots that were a part of the crafting of Hitchcock's films.Ex: There are magicians that choose not to work with gaffs of any type because they want to take magic in new directions.Ex: Last year's profits were more than halved, so the company has come up with a clever wheeze.* aprender los trucos del oficio = learn + the ropes.* caja de trucos = box of tricks.* cogerle el truco a Algo = get + the hang of.* encontrarle el truco a Algo = have + a handle on, get + a handle on.* trato o truco = trick or treat.* truco del oficio = trade trick, trick of the trade.* truco de magia = conjuring trick.* truco para ligar = chat-up line.* trucos = bag of tricks, gimmickry, tips and tricks.* trucos del oficio = tips of the trade.* * *tricktruco de cartas/prestidigitación card/conjuring trickeste juego no tiene ningún truco there's no trick to this gamedebe de haber algún truco there must be a catchel truco está en agregarlo poco a poco the trick o secret is to add it slowlyresulta fácil una vez que le or coges or pillas el truco it's easy once you've got the knack o once you've got the hang of it ( colloq)* * *
Del verbo trucar: ( conjugate trucar)
truco es:
1ª persona singular (yo) presente indicativo
trucó es:
3ª persona singular (él/ella/usted) pretérito indicativo
Multiple Entries:
trucar
truco
trucar ( conjugate trucar) verbo transitivo
truco sustantivo masculino
trick;◊ el truco está en… the trick o secret is…;
pillarle el truco a algo to get the hang of sth
trucar verbo transitivo
1 (una fotografía) to touch up
2 (un contador, etc) to fix, fiddle, US to rig
3 Auto to soup up
truco sustantivo masculino
1 (maña, magia, etc) trick: aprenderás los trucos del oficio, you will learn the tricks of the trade
¿tienes algún truco para quitar las manchas de vino?, do you know any trick to remove wine stains?
2 (tranquillo) knack: ya le cogerás el truco, you'll get the knack
' truco' also found in these entries:
Spanish:
artificio
- mágica
- mágico
- maña
- resabio
- residir
- trapisonda
- ahí
- atraer
- publicitario
- secreto
- visto
English:
dodge
- fall for
- gimmick
- hang
- knack
- ruse
- stunt
- trick
* * *truco nm1. [trampa, engaño] trick;un truco de magia a magic trick;el viejo truco de hacerse pasar por extranjero the old trick of pretending to be foreign;la baraja no tiene truco it's a perfectly normal pack of cards2. [técnica hábil] knack;el truco está en saber no dejarlo demasiado tiempo en el horno the secret is not to leave it in the oven for too long;tiene truco there's a knack to it;no tiene truco there's no secret o trick to it;Humeste es el truco del almendruco that's the trick;pillarle el truco (a algo) to get the knack o hang (of sth)truco publicitario advertising gimmick3. RP [juego de naipes] = type of card game* * *m trick;coger el truco a algo fam get the hang of sth fam* * *truco nm1) : trick2) : knack* * *truco n trick -
9 ASA
Del verbo asar: ( conjugate asar) \ \
asa es: \ \3ª persona singular (él/ella/usted) presente indicativo2ª persona singular (tú) imperativoMultiple Entries: asa asar
asa feminine noun taking masculine article in the singular ( asidero) handle
asar ( conjugate asar) verbo transitivo ( a la parrilla) to grill; ( con espetón) to spit-roast ‹ papa con piel› to bake asarse verbo pronominal
asa sustantivo femenino handle
asar verbo transitivo to roast ' asa' also found in these entries: Spanish: asidero - faltar English: handle - strap - beaker - break - no - ontr['eɪ'es'eɪ]1 SMALLAMERICAN ENGLISH/SMALL ( American Standards Association) ASA————————tr['eɪ'es'eɪ]————————tr['eɪ'es'eɪ]1 SMALLBRITISH ENGLISH/SMALL ( Amateur Swimming Association) federación de natación amateur= American Standards AssociationN ABBR1) (Brit)= Advertising Standards Authority2) (Brit)= Amateur Swimming Association3) (US)= American Standards Association* * *= American Standards Association -
10 gestire
manage* * *gestire1 v.tr. to keep*, to manage, to run*, to conduct, to operate, to handle: gestire un bar, to run (o manage) a coffee bar; gestire il servizio mensa, to run a canteen // gestire il proprio tempo, (fig.) to manage one's time // saper gestire la propria immagine, (fig.) to know how to handle one's public image // (comm.): gestire una campagna pubblicitaria, to conduct an advertising campaign; gestire una trattativa, to conduct negotiations // (amm.): gestire un'azienda, to run (o manage) a business; gestire una fabbrica, to operate a factory; gestito dallo stato, state controlled; (banca) gestire fondi, to handle funds.* * *[dʒes'tire]verbo transitivo (amministrare) to manage, to run*, to keep* [negozio, attività]; to manage [produzione, tempo, artista]; to administer, to handle, to manage [ fondi]; to run*, to be* in charge of [ servizio]; to operate [rete, collegamento]; (trattare) to handle [situazione, problema, crisi]* * *gestire/dʒes'tire/ [102](amministrare) to manage, to run*, to keep* [negozio, attività]; to manage [produzione, tempo, artista]; to administer, to handle, to manage [ fondi]; to run*, to be* in charge of [ servizio]; to operate [rete, collegamento]; (trattare) to handle [situazione, problema, crisi]. -
11 Werbeetat
Werbeetat m V&M advertising budget* * *m <V&M> advertising budget* * *Werbeetat
advertising[-expense] budget, (Werbeagentur) account;
• aufgeschlüsselter Werbeetat mechanical budget (US);
• bewilligter (genehmigter) Werbeetat appropriation for advertising, advertising budget (appropriation, US);
• Werbeetat aufteilen to assign advertising expenditure;
• Werbeetat verantwortlich bearbeiten (Agentur) to handle an account;
• Werbeetat gekürzt haben to be down in advertising;
• Werbeetatplan allocation draft. -
12 usuario
m.user, owner.* * *► nombre masculino,nombre femenino1 user* * *(f. - usuaria)noun* * *usuario, -aSM / F userusuario final — (Inform) end user
* * *- ria masculino, femenino user* * *= client, customer, enquirer [inquirer, -USA], information seeker, inquirer [enquirer, -UK], patron, requester [requestor], searcher, user, library user.Ex. Regular monthly outputs can be supplied, or other arrangements can be made to suit the client.Ex. New data base items are sent to customers on magnetic tape.Ex. Different enquirers might ask for this subject in quite different ways -- eg, is there anything on 'TV advertising of aluminium pressure-cookers'?.Ex. Their effective operation is not immediately obvious to the uninitiated and the cards in the index are liable to become disorganized if inexperienced information seekers tamper with the index.Ex. In such instances the attitude and disposition of the inquirer is important.Ex. The level of specificity that is desirable in any index is a function of the collection being indexed, its use and its patrons.Ex. The system permits the requester to specify up to five potential lending libraries, and the system transmits the requests to these libraries one at a time.Ex. Equally, various trade directories and other lists need to list and organise names in a form that will enable a searcher to find information about an organisation or person.Ex. Users make suggestions for modifications and these are then channelled through a series of committees.Ex. Librarians also provide some assistance with that most familiar and awkward-to-handle enquiry from library users concerning the possible value of Grandpa's old Bible or other old book unearthed in the attic during a clear-out.----* adaptable a las necesidades del usuario = customisable [customizable, -USA].* a petición del usuario = on demand, on request.* basado en el usuario = use-based, client-centred [client-centered, -USA].* bibliotecario encargado de la formación de usuarios = instruction librarian.* búsqueda por el usuario final = end-user searching.* centrado en el usuario = customer focused [customer-focused], user-focused, user-centred [user-centered, -USA].* círculo de usuarios = circle of users.* comunidad de usuarios = user community.* configurable por el usuario = user configurable.* contador de usuarios = patron counter.* creación de perfiles de usuario = user profiling.* Declaración de los Derechos del Usuario = Library Bill of Rights.* dedicado al usuario = user-related.* definido por el usuario = user-defined.* de servicio al usuario = client-serving.* destinado a despertar el interés del usuario = highlight abstract.* determinado por el usuario = customer driven [customer-driven].* dirigido al usuario = user-orientated, client-directed, user-oriented, user-driven.* diseñado para el usuario = human-oriented.* dispositivo de ayuda a usuarios con necesidades especiales = assistive device.* estudio de usuario = reader survey, consumer survey, customer survey.* estudio de usuarios = user study, marketing audit, user survey.* estudio de usuarios de la biblioteca = library user study.* etiquetado por el usuario = user tagging.* evaluación de usuario = user rating.* fácil de consultar por el usuario = browser-friendly.* fichero de usuarios del sistema = system user file.* formación de usuarios = information literacy, library instruction, information skills, library user education, bibliographic instruction (BI), user education, library user training, user instruction, user training, patron instruction, reader education.* formador de usuarios = bibliographic instructor.* garantía del usuario = user warrant.* grupo de usuarios = user group, users' group, population served.* grupo de usuarios al que va dirigido = target user group.* guía del usuario = user guide.* guiado por el usuario = customer driven [customer-driven].* GUI (Interfaz Gráfico de Usuario) = GUI (Graphic User Interface).* identificador de usuario = user ID.* iniciado por el usuario = user-driven.* interfaz de usuario = front end [front-end], user interface, front end system.* interfaz de usuario final = end-user interface.* interfaz usuario-sistema = user/system interface.* manual de usuario = user manual.* mostrador de atención al usuario = service area.* motivado por el usuario = user-driven.* nivel de satisfacción del usuario = user satisfaction.* nombre de usuario = user ID, username, user's name.* no usuario = non-user.* orientado al usuario = user-related, human-oriented.* orientado al usuario final = end-user oriented.* orientado hacia el usuario = user-driven, user-centred [user-centered, -USA], client-based, client-centred [client-centered, -USA], client-driven, client-directed, client-oriented, customer focused [customer-focused], user-focused.* pensado para el usuario = user-orientated, user-oriented, user-driven, human-oriented.* perfil de interés del usuario = subject profile, user interest profile.* petición de usuario = user request [users' request].* política de usuarios = user policy.* prestar un servicio a los usuarios = serve + patrons.* servicios orientados hacia el usuario final = end-user services.* servir a los usuarios = serve + patrons.* software de interfaz de usuario = front end software, front-end computer software.* sugerido por el usuario = user-driven.* tecnología adaptada a usuarios con necesidades especiales = assistive technology.* temas de interés de los usuarios = user interests.* título buscado por el usuario = sought title.* usuario a distancia = remote user.* usuario al que va dirigido = target user, intended user.* usuario asiduo = frequenter.* usuario avanzado = advanced user, power user.* usuario con discapacidades = disabled user.* usuario conectado en línea = online user.* usuario de Internet = Internet neighbour, netizen, clicker.* usuario de la biblioteca = library user, library patron.* usuario de la información = information browser.* usuario del mundo de los negocios = business user.* usuario discapacitado = disabled user.* usuario en persona = walk-in user.* usuario final = end user [end-user/enduser], ultimate consumer, ultimate reader, target user.* usuario más antiguo = traditional.* usuario particular = home user, domestic user, residential user.* usuario problemático = problem patron.* usuario público = public user.* usuario que busca información = information searcher.* usuario que hace mucho uso del préstamo = heavy borrower.* usuario que hace poco uso del préstamo = light borrower.* usuario que hace uso del préstamo = borrower.* usuario remoto = remote user.* usuarios = clientele, constituent group, user population, user base, customer base.* usuario satisfecho = satisfied user.* usuarios finales = target user group, targeted audience.* usuario tradicional = traditional.* * *- ria masculino, femenino user* * *= client, customer, enquirer [inquirer, -USA], information seeker, inquirer [enquirer, -UK], patron, requester [requestor], searcher, user, library user.Ex: Regular monthly outputs can be supplied, or other arrangements can be made to suit the client.
Ex: New data base items are sent to customers on magnetic tape.Ex: Different enquirers might ask for this subject in quite different ways -- eg, is there anything on 'TV advertising of aluminium pressure-cookers'?.Ex: Their effective operation is not immediately obvious to the uninitiated and the cards in the index are liable to become disorganized if inexperienced information seekers tamper with the index.Ex: In such instances the attitude and disposition of the inquirer is important.Ex: The level of specificity that is desirable in any index is a function of the collection being indexed, its use and its patrons.Ex: The system permits the requester to specify up to five potential lending libraries, and the system transmits the requests to these libraries one at a time.Ex: Equally, various trade directories and other lists need to list and organise names in a form that will enable a searcher to find information about an organisation or person.Ex: Users make suggestions for modifications and these are then channelled through a series of committees.Ex: Librarians also provide some assistance with that most familiar and awkward-to-handle enquiry from library users concerning the possible value of Grandpa's old Bible or other old book unearthed in the attic during a clear-out.* adaptable a las necesidades del usuario = customisable [customizable, -USA].* a petición del usuario = on demand, on request.* basado en el usuario = use-based, client-centred [client-centered, -USA].* bibliotecario encargado de la formación de usuarios = instruction librarian.* búsqueda por el usuario final = end-user searching.* centrado en el usuario = customer focused [customer-focused], user-focused, user-centred [user-centered, -USA].* círculo de usuarios = circle of users.* comunidad de usuarios = user community.* configurable por el usuario = user configurable.* contador de usuarios = patron counter.* creación de perfiles de usuario = user profiling.* Declaración de los Derechos del Usuario = Library Bill of Rights.* dedicado al usuario = user-related.* definido por el usuario = user-defined.* de servicio al usuario = client-serving.* destinado a despertar el interés del usuario = highlight abstract.* determinado por el usuario = customer driven [customer-driven].* dirigido al usuario = user-orientated, client-directed, user-oriented, user-driven.* diseñado para el usuario = human-oriented.* dispositivo de ayuda a usuarios con necesidades especiales = assistive device.* estudio de usuario = reader survey, consumer survey, customer survey.* estudio de usuarios = user study, marketing audit, user survey.* estudio de usuarios de la biblioteca = library user study.* etiquetado por el usuario = user tagging.* evaluación de usuario = user rating.* fácil de consultar por el usuario = browser-friendly.* fichero de usuarios del sistema = system user file.* formación de usuarios = information literacy, library instruction, information skills, library user education, bibliographic instruction (BI), user education, library user training, user instruction, user training, patron instruction, reader education.* formador de usuarios = bibliographic instructor.* garantía del usuario = user warrant.* grupo de usuarios = user group, users' group, population served.* grupo de usuarios al que va dirigido = target user group.* guía del usuario = user guide.* guiado por el usuario = customer driven [customer-driven].* GUI (Interfaz Gráfico de Usuario) = GUI (Graphic User Interface).* identificador de usuario = user ID.* iniciado por el usuario = user-driven.* interfaz de usuario = front end [front-end], user interface, front end system.* interfaz de usuario final = end-user interface.* interfaz usuario-sistema = user/system interface.* manual de usuario = user manual.* mostrador de atención al usuario = service area.* motivado por el usuario = user-driven.* nivel de satisfacción del usuario = user satisfaction.* nombre de usuario = user ID, username, user's name.* no usuario = non-user.* orientado al usuario = user-related, human-oriented.* orientado al usuario final = end-user oriented.* orientado hacia el usuario = user-driven, user-centred [user-centered, -USA], client-based, client-centred [client-centered, -USA], client-driven, client-directed, client-oriented, customer focused [customer-focused], user-focused.* pensado para el usuario = user-orientated, user-oriented, user-driven, human-oriented.* perfil de interés del usuario = subject profile, user interest profile.* petición de usuario = user request [users' request].* política de usuarios = user policy.* prestar un servicio a los usuarios = serve + patrons.* servicios orientados hacia el usuario final = end-user services.* servir a los usuarios = serve + patrons.* software de interfaz de usuario = front end software, front-end computer software.* sugerido por el usuario = user-driven.* tecnología adaptada a usuarios con necesidades especiales = assistive technology.* temas de interés de los usuarios = user interests.* título buscado por el usuario = sought title.* usuario a distancia = remote user.* usuario al que va dirigido = target user, intended user.* usuario asiduo = frequenter.* usuario avanzado = advanced user, power user.* usuario con discapacidades = disabled user.* usuario conectado en línea = online user.* usuario de Internet = Internet neighbour, netizen, clicker.* usuario de la biblioteca = library user, library patron.* usuario de la información = information browser.* usuario del mundo de los negocios = business user.* usuario discapacitado = disabled user.* usuario en persona = walk-in user.* usuario final = end user [end-user/enduser], ultimate consumer, ultimate reader, target user.* usuario más antiguo = traditional.* usuario particular = home user, domestic user, residential user.* usuario problemático = problem patron.* usuario público = public user.* usuario que busca información = information searcher.* usuario que hace mucho uso del préstamo = heavy borrower.* usuario que hace poco uso del préstamo = light borrower.* usuario que hace uso del préstamo = borrower.* usuario remoto = remote user.* usuarios = clientele, constituent group, user population, user base, customer base.* usuario satisfecho = satisfied user.* usuarios finales = target user group, targeted audience.* usuario tradicional = traditional.* * *masculine, feminineuserlos usuarios de los transportes públicos public transport users, users of public transport* * *
usuario◊ - ria sustantivo masculino, femenino
user
usuario,-a sustantivo masculino y femenino user
' usuario' also found in these entries:
Spanish:
arrendar
- usuaria
- rentar
English:
lay
- survey
- user
- user-friendly
- borrower
- flier
- help
* * *usuario, -a nm,fuserInformát usuario final end user;usuario registrado registered user* * ** * *: user* * *usuario n user -
13 рычаг управления
1) Aviation: control level2) Naval: joy stick, master lever3) Colloquial: joystick (самолёта)4) Engineering: control, handle, working lever5) Construction: control hand lever, control handle, hand lever, handle-bar, handlebar, stick6) Automobile industry: actuating lever, control arm, control stick, jay stick, operating lever, steering arm, steering control arm, steering control lever, steering gear arm, steering lever (напр. муфтой поворота и тормозом гусеничного трактора)7) Polygraphy: controlling lever8) Jargon: joy knob (самолёта, автомобиля, игрального автомата и т.п.), joystick (самолёта, автомобиля, игрального автомата и т.п.)9) Oil: control lever10) Advertising: steering lever11) Automation: joystick, manual lever, operating arm12) Makarov: operation lever -
14 ручка настройки
1) General subject: selector2) Engineering: adjusting knob, tuning control knob, tuning knob, vernier knob3) Construction: adjustment knob4) Automobile industry: tuning handle5) Electronics: tuning control6) Astronautics: control knob7) Advertising: adjusting handle -
15 титул
1) General subject: a handle to (one's) name, a handle to one's name, conferee, courtesy title (напр., honourable), dignity, front page, prefix, style, title2) Rare: scarlet3) Religion: titulus (Latin for "title, inscription")4) Law: title (свода законов США)5) Polygraphy: banner page6) Advertising: flag page, title page7) Patents: title sheet8) Sakhalin energy glossary: (например, Тит.7550) unit9) leg.N.P. legal title -
16 display
1. сущ.1) общ. показ, демонстрацияfashion display — демонстрация [показ\] мод
Syn:See:2) марк. презентация, показ; выставка, выкладка, экспозиция ( рекламных материалов и товаров в магазине)See:display advertising 2), display manager 1) shelf display, product display, shop display, merchandising3) общ. проявление, демонстрация; выставление на показ4) торг. = merchandise displaySee:aisle display, end-aisle display, assortment display, in-store display, closed display, open display, bulk display, case display, ceiling display5)а) комп. дисплей ( устройство для визуального отображения информации), экран, монитор; индикаторblack-and-white display — черно-белый [монохромный\] дисплей
computer display — монитор [дисплей\] компьютера, компьютерный монитор [дисплей\]
See:б) комп. индикация, отображение, вывод ( данных)6) СМИ, полигр. выделение особым шрифтом2. гл.1) общ. выставлять, показывать, демонстрироватьCity approval is required to place signs or display goods on sidewalks. — Для того, чтобы размещать знаки или экспонировать товары на тротуарах требуется разрешение городских властей.
What business plan can be used for web stores that only display goods on their website but do not handle the business transactions themselves. — Какой бизнес-план может использоваться интернет-магазинами, которые только демонстрируют товары, но не осуществляют самих продаж.
Hosiery is displayed on shelfs in a great variety of styles and colours. — Чулочные изделия выставлены на полках в большом ассортименте стилей и цветов.
2) общ. обнаруживать, проявлять, демонстрироватьto display one's character/strength/intelligence — проявить [показать\] характер/силу/ум
3) торг. выкладывать, экспонировать ( товар)The only easy sales job is to simply display the products on the shelf, allowing prospects to choose for themselves. — Единственная простая торговая работа заключается в том, чтобы просто выложить товары на полку, предоставив потенциальным покупателям возможность самостоятельно выбрать подходящие им товары.
See:4) комп. отображать, выводить (данные, напр., на экран)to display data [information\] — отображать данные
* * *
1) дисплей: экран компьютера; 2) презентация (показ, выставка) рекламных материалов в магазине; витрина.* * *-----показ, демонстрация1. прием рекламы в виде непосредственного предложения товара или указания на его наличие2. экспозиции на витринах и прилавках3. объявления в рекламе на транспорте -
17 below-the-line
1 nounMARKETING publicité f hors-médiabelow-the-line advertising publicité f hors-média;below-the-line costs coûts m pl hors-média;below-the-line expenditure dépenses f pl hors-média;below-the-line promotion promotion f hors-média(b) ACCOUNTANCY au-dessous de la lignebelow-the-line accounts comptes m pl de résultats exceptionnels;below-the-line costs coûts m pl au-dessous de la ligne;below-the-line expenditure dépenses f pl au-dessous de la ligneAyres will handle new product development and manage advertising and relationship marketing campaigns. There is likely to be an increased emphasis on below-the-line activity because of the high proportion of custom that comes from repeat visitors.
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18 direct
1. прил.1) общ. прямойSyn:2) общ. прямой, открытый, откровенный, правдивый; ясный, недвусмысленный, очевидный, явныйdirect person [question, reply\] — прямой человек [вопрос, ответ\]
Syn:See:direct appeal, direct contempt, direct democracy, direct discrimination б), direct estoppel, direct liability 1) б)3) общ. прямой, непосредственныйdirect ancestor [heir\] — прямой предок [наследник\]
to have a direct interest in smth. — быть непосредственно заинтересованным в чем-л.
He had direct charge of the laboratory. — Лаборатория находилась в его непосредственном подчинении.
Syn:See:direct access, direct action, direct advertiser, direct advertising, direct approach, direct barter, direct bill, direct business, direct buying, direct cause, direct charging, direct communication, direct competitor, direct consequence, direct constraint, direct consumer sales, direct consumption, direct contact, direct control, direct conversion, direct cost, direct costing, direct customer, direct damage, direct damages, direct data entry, direct debit, direct delivery, direct demand, direct deposit, direct descendant, direct discrimination а), direct effect, direct election, direct environment, direct equity investment, direct execution, direct expense, direct export, direct exporting, direct exposure, direct feedback, direct finance, direct financing, direct foreign investment, direct government payments, direct grant, direct heir, direct hour, direct house, direct impact, direct implementation, direct import, direct importing, direct inference, direct influence, direct infringement, direct injury, direct insurance, direct insurer, direct interference, direct investment, direct knowledge, direct labour, direct lease, direct leasing, direct lending, direct letter of credit, direct liability 2) а), direct light, direct loan, direct loss, direct mail, direct mailer, direct mailing, direct maintenance cost, direct man-hours, direct manufacturing expenses, direct marketer, direct marketing, direct material cost, direct materials, direct measure, direct measurement, direct media, direct method, direct motive, direct observation, direct outlays, direct overhead, direct paper, direct participant, direct payment, direct payout, direct payroll costs, direct placement, direct placing, direct plagiarism, direct posting, direct premium earned, direct premium written, direct premiums, direct premiums earned, direct premiums written, direct producer, direct production, direct profitability, direct project cost, direct promotion, direct purchase, direct purchasing, direct questioning, direct quotation, direct reinsurer, direct response, direct restrictions, direct result, direct revelation mechanism, direct rule, direct sale, direct sales, direct sales force, direct selling, direct settlement, direct store delivery, direct suit, direct supervision, direct supervisor, direct tax, direct taxation, direct test of financial balance, direct testing, direct tracing, direct transfer, direct transformation, direct transition, direct utility function, direct vendor delivery, direct viewing, direct violation, direct vote, direct wages, direct worker, direct write-off, direct writer, Direct Health and Medical Insurance Carriers, Direct Life Insurance Carriers, Direct Selling Establishments4) общ. полный, абсолютныйIs not this the direct contrary of what was admitted before? — Не является ли это заявление прямо противоположным сказанному ранее?
Syn:5) лингв. прямойSee:6) мат. прямойа) (отвесный, горизонтальный, перпендикулярный данной плоскости)See:7) астрон. движущийся с запада на восток ( о небесных телах)8) тех. последовательный, постоянный ( главным образом в словосочетаниях)2. нареч.общ. прямо, сразу, непосредственноI shall communicate with you direct. — Я сразу же свяжусь с вами.
His orders have come down to him direct from on high. — Он получил приказ непосредственно сверху.
Syn:3. гл.1) общ. обращаться, адресовать, писать (куда-л.)to direct words [remarks\] to smb. — обратиться к кому-л. со словами [замечаниями\]
Direct to me at Mr. Hipkis's. — Пишите мне на адрес мистера Хипкиса.
Syn:2) упр. руководить, управлять, контролироватьto direct a business [a campaign\] — руководить предприятием [компанией\]
Wisdom is profitable to direct. — Мудрость помогает управлять.
Syn:3) упр. приказывать, указывать; предписывать, давать указания [распоряжения\]as directed — в соответствии с указаниями [с предписанием\]
to direct John to drive to New York — распорядиться, чтобы Джон ехал в Нью-Йорк
The council directed the Chief Fire Officer to prepare a survey of fire precautions in schools. — Совет поручил начальнику пожарной охраны подготовить доклад об уровне пожарной безопасности в школах.
He is directed by his conscience. — Он следует велениям своей совести.
Syn:4) юр. решатьThe judge directed the verdict for the defendant. — Судья решил дело в пользу ответчика.
5) общ. наставлять; давать советы, учить; инструктироватьto direct smb. in matters of diplomacy — быть чьим-л. наставником в вопросах дипломатии
6) иск. дирижироватьSyn:7) иск. ставить (пьесу, спектакль, сцену, мизансцену, фильм)8) общ. направлять (людей, усилия, действия, внимание); побуждать, подсказыватьto direct one's eyes — обратить свой взор (куда-л.)
to direct one's steps — направляться (куда-л.)
to direct one's efforts [energies\] to smth. — отдавать силы [энергию\] чему-л.
They were directed to work at the archives. — Они были направлены на работу в архив.
In love it is heart that directs you. — В любви тебе все подсказывает сердце.
They directed the attacks against the enemy's seaports. — Они направили свои удары на вражеские порты.
Syn:9) общ. указывать дорогуCan you direct me to the nearest railway station? — Не подскажете дорогу к ближайшей железнодорожной станции?
Syn:10) общ., воен. целить(ся), нацеливать(ся), направлятьSyn: -
19 lead
1. сущ.1)а) общ. лидерство, опережениеto be in [to have\] the lead — лидировать (в гонке)
б) общ. пример, образецto follow the lead of smb — следовать чьему-л. примеру
The Liberal Party has now followed the lead of the President. — Либеральная партия теперь последовала примеру президента.
2) общ. развернутый подзаголовок, аннотация, вводная часть (какого-л. текста, напр., газетной статьи или закона)3)а) общ. указание, директиваб) общ. ключ, намек (к разгадке чего-л.)в) марк. потенциальный покупатель [клиент\], разг. "наводка", разг. "наколка" (лицо, выразившее интерес к продукции или услуге, либо направленное к продавцу третьей стороной; также информация о потенциальном покупателе, который сильно заинтересован в предложении в момент контакта с ним, имеет финансовые ресурсы для покупки и находится в пределах досягаемости для того, чтобы воспользоваться предложением)unconverted leads — потенциальные покупатели, которые не стали реальными
not all leads and not all customers should receive the same promotion — далеко не все потенциальные и реальные покупатели требуют одинаковых усилий по продвижению
leads that have responded more that once to your mailings or advertising but have never purchased — потенциальные покупатели, которые реагировали на рассылку или рекламу больше одного раза, но еще не совершали ни одной покупки
As a merchant, you will receive targeted leads within minutes of a consumer request, and you will be able to respond to only the most qualified leads. — Через несколько минут после поступления запроса от потребителя, вы, как продавец, получите целевые "наводки" и сможете ответить только перспективным потенциальным покупателям.
Syn:prospect 2)See:4) стат. опережение ( временной разрыв между независимой и зависимой переменными в модели)See:2. гл.1) общ. вести; показывать путь2) общ. руководить, возглавлять; управлятьSyn:3) общ. занимать первое место; быть впереди3. прил.Just because Apple leads in dollar volume doesn't mean it leads in profit margin. — Тот факт, что "Эппл" занимает первое место по долларовому объему операций, еще не означает, что она занимает первое место по размеру прибыли.
1) общ. передний2) общ. передовой, лидирующийlead company in the field of the specialized transportation of foodstuffs — компания, лидирующая в области специализированной перевозки продовольствия
See:* * *. Погашение финансового обязательства раньше ожидаемого или требуемого срока . Инвестиционная деятельность . -
20 выдерживать напряжение
1) General subject: bear the strain, stand strain, stand the strain2) Economy: stand the stress3) Advertising: bear strain4) Makarov: handle voltage5) Electricity: withstand voltageУниверсальный русско-английский словарь > выдерживать напряжение
См. также в других словарях:
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